DOROTEA SAYKALY
DOROTEA SAYKALY

MADE FOR YOU

Blending dance &
mechanics

DOROTEA SAYKALY

A COMMERCIAL/IMMERSIVE EXPERIENCE

In a fusion of cutting-edge technology and artistic expression, Volvo Trucks took launched of their revolutionary new truck series. The event  "Made For You" captivated attendees with an immersive experience that transcended the boundaries of traditional product launches.

Under the direction of Fredrik Egerstrand and with the craft of choreographer Dorotea Saykaly, the event was a unique blend of creativity and technological marvel.

As guests entered the venue, they were greeted by an atmosphere buzzing with live interactions with the dancers and grandiose visuals. The highlight of the evening was a series of intricate dance solos and duets and a motion capture number choreographed by Dorotea Saykaly. 

The dancers embodied the harmony between human and machine, illustrating fluidity and mechanical, sharp physicality .

Made For You wasn't just a product launch; it was a celebration of innovation, a merging technology and artistry.

DOROTEA SAYKALY
DOROTEA SAYKALY
DOROTEA SAYKALY

Client VOLVO LASTVAGNAR
—
Director FREDRIK EGERSTRAND 
Choreography DOROTEA SAYKALY 
Dancers HANNAH VON SPRETI & EDVIN KARLSSON
Produced by NINE YARDS
—
Launch Goteborg (SE) - February 23, 2020